Proposal Management

Strategic Marketing

Capture Management

More flexibility. More efficiency. More wins.

Services

Proposal Management

  • Strategic proposal direction
  • Process management
  • RFI / RFQ / RFP evaluation
  • Content development
  • Volume management
  • Graphics management
  • Reviewing & editing
  • Color review management
  • Desktop publishing
  • Proposal management training

Capture Management

  • Strategy development
  • Opportunity analysis
  • Win theme development
  • Capture management training

Strategic Marketing

  • Brand / visual identity development
  • Sales materials development
  • Brand awareness programs
  • Lead generation programs
  • Media relations
Learn more about services

Proposal Management

MarksCom understands that every proposal submission is ultimately a marketing and sales document. The final submission must not only be compliant with the requirements defined by the customer, but also provide a compelling message that’s consistent with your corporate brand. To ensure your proposals are equally compliant and compelling — and thus, successful — MarksCom offers the entire life cycle of proposal management support, including kick-off, content development, editing, graphic design, review, production, and delivery. We engage the entire proposal team — internally and externally — to ensure smooth and on-time proposal development, from the original RFI through the RFP release to delivery.

We quickly and seamlessly work with your team, both internal and your partners, to support any proposal-related tasks, from content development and process planning and management, to compliance reviews and desktop publishing, and everything in between. We have the flexibility to work within your processes in order to ensure the smoothest, easiest proposal development possible. We are here to support and enhance your team, or act as your go-to proposal shop if you lack the internal resources.

Services include:

  • Strategic proposal direction
  • Process management
  • RFI / RFQ / RFP evaluation
  • Content development
  • Volume management
  • Graphics management
  • Reviewing & editing
  • Color review management
  • Desktop publishing
  • Proposal management training

Capture Management

Capture Management lays the foundation for a successful bid, providing the guidance necessary for the Proposal Team to develop the most compelling submission possible. MarksCom augments your capture team, acting as a fresh set of eyes to ensure you develop the most powerful win themes, identify and address any weaknesses early on through a comprehensive gap or SWOT analysis, and identify the ideal overarching win strategy and approach. This enables the Proposal Team to more easily develop a winning response.

Services include:

  • Strategy development
  • Opportunity analysis
  • Win theme development
  • Capture management training

Strategic Marketing

Any proposal submission is ultimately a Marketing document, and should be consistent with the rest of your marketing communications materials. MarksCom Proposal Management leverages more than 20 years of marketing, messaging, and brand management expertise to help hone your message into the most powerful version possible. Whether you need help defining your brand, honing your message to truly resonate with your target audience, creating powerful collateral and sales tools to support your sales team, or developing brand awareness and lead generation campaigns, MarksCom has the Marketing expertise to help you grow your business quickly and cost effectively.

Services include:

  • Brand / visual identity development
  • Sales materials development
  • Brand awareness programs
  • Lead generation programs
  • Media relations

Why Work with MarksCom?

Cost efficiencies

For most organizations, regardless of their size, costs such as salary, benefits, and unemployment insurance considerations make maintaining a highly experienced senior level capture and proposal professional cost prohibitive. Utilizing MarksCom to provide strategic guidance and expert support delivers significant savings in the long term.

Flexibility

Government contracting offices are notoriously unpredictable. RFP drop dates and due dates change constantly, often at the last minute and the worst possible times. MarksCom can help ensure you have the expertise in place to respond when you need it most.

Adaptability

Every organization works differently. Some follow the Shipley process to the letter, others fly by the seat of their pants. Some have proposal teams that include only a handful of internal resources, others work with dozens of people both inside and outside their organization. Some utilize the latest cloud-based collaboration programs, others are old school paper pushers. MarksCom adapts to fit your environment and processes to work the way you want to work.

Client feedback

“Rob performed to an exceptional and rarely seen degree, an evaluation based on more than 20 years’ experience in the consulting business. In supporting SYTERA on a 60-day proposal effort for a DOD customer, he displayed in-depth knowledge and experience ranging across the entire proposal development and management process.… He actively and objectively proposed solutions to the technical, management, and past performance volumes which improved the final product. Rob maintained a positive outlook, brought enthusiasm to the work, made personal sacrifices to be present at critical junctures, and met the highest standards of professionalism.” William A. Doyle
Chief Executive Officer
SYTERA, LLC
“Rob is one of those sought-after all-in-one Proposal Management professionals who is equally at ease being hands-on with SharePoint/Word and large, multi-volume submissions while maintaining the big picture ability to discern the details, dependencies and implications as well as abstract to the strategic. I have had the pleasure of working with Rob Marks on three different occasions: one a Federal Government $2.5B IDIQ 5-volume submission, the second of which was in response to Evaluation Notices, and the third being a Corporate RFP 2-volume submission. Rob led all of them in the most efficient manner, overcoming different types of challenges in each, and always being consummately professional.” Krishnan Haridasan
Senior Manager, New Solutions & Services
Intelsat General Corporation
“Rob was the glue that brought the proposal together and who helped each team member understand, at each step of the process, what needed to get done to submit a good quality proposal within our deadline. Rob was able to support the team to extract our value proposition and express it in a compelling way and was able to handle the difficulty of dealing with people who were remote and not used to writing or thinking in RFP terms, or who did not quite grasp the competing nature of this proposal.” VP, Business Development
Large DOD-focused IT Services Solution Provider

Expertise

Industry Expertise

Select Agency Expertise

MarksCom has broad experience producing winning proposals across a comprehensive spectrum of US Federal, US State, and International Government organizations. Key agency experience includes:

  • DOD
  • US Army
  • US Navy
  • US Marine Corps
  • US Air Force
  • DISA
  • DLA
  • DHS
  • FBI
  • NASA
  • GSA
  • NIH
  • US Patent & Trade Office
  • FDA
  • State of Texas
  • State of Virginia
  • State of Maryland
  • United Nations

About Us

Rob Marks
Rob Marks, President
LinkedIn

MarksCom Proposal Management, LLC is a full service proposal development, marketing communications, and capture management consulting firm.

We help our clients — small, large, and everything in between — put their best foot forward and win public sector contracts by offering strategic proposal direction and management services for both large, complex public sector contracting opportunities as well as individual task orders. MarksCom’s Services include all manner of proposal and capture management support, from opportunity analysis through proposal development and delivery to post-delivery reviews and protest guidance, as well as strategic marketing communications and brand messaging support.

MarksCom’s President, Rob Marks, a seasoned proposal management and marketing communications veteran, has more than 20 years’ experience managing complex Federal and State contract proposal efforts, defining corporate brands and messaging, and supporting strategic capture programs for companies looking to expand their public sector business.

Contact Us

MarksCom Proposal Management, LLC

7420 Westlake Terrace
Suite 1404
Bethesda, MD 20817

Ph: 301.717.6536
info@markscomproposals.com
LinkedIn